Certification - Think of it as Contagious Magic
December 10, 2008
RSVP Now!
Have you ever thought of your certification program as magical? Maybe it's time that you should. The truth is that when an individual receives your organization's certification, everything changes.
As a certification pro, you spend an enormous amount of time chasing customers. At CNG's December 10 meeting we will be talking about how to create compelling reasons for your customers to chase you.
We'll be talking about how you can build your certification business based on a great product, a greater product offer, and some equally compelling market ideas that solidly connect you and your customers.
Leading the discussion will be Cheryl Wild a co-author of Improving Testing. Cheryl will reveal how to transform your certification test and program into an exciting "Certification Experience" for everyone. She will show you how to re-invent your certification program so that it actually markets itself and transforms every applicant into a program sales person. There will be plenty of discussion about the tools that will help you accomplish this and how best to utilize them.
Carl Oldberg, managing director of The Communicators, will then share how you can take your great certification product and greater certification experience offer and convince your target market that what you have is what they've always wanted. He's had considerable corporate experience doing just that with everything from cell phones and proprietary education to pharmaceuticals, dietetics, and initiatives and products focused on homeland security.
Don't miss CNG's "Certification Experience." It promises to provide you with some great information and perspective, fabulous networking opportunities, and some holiday refreshments and laughter. You've really got to be a part of it. Mark your calendars. There's no charge to come but we do ask that you tell us you'll be there. Besides, security check-in at the AARP building requires your name is on the RSVP/attendees list, in advance.
RSVP for Certification - Contagious Magic
Cheryl Wild, Ph.D., is the nation’s foremost psychometrician and quality consultant in the test publishing industry. Dr. Wild helps organizations improve their tests and surveys. Education and certification tests often make the news for the wrong reasons-- errors, bias, or failures in security. Dr. Wild can explain the causes of these problems and how to prevent them!
Dr. Ramaswamy is the co-author of the book Improving Testing. He has worked in the customer service design field since 1990. He has a Ph.D degree from MIT in Transportation Engineering. Dr. Ramaswamy has also been a visiting research scholar at the Department of Educational Psychology in Rutgers University. As a result of this association, Dr. Ramaswamy became interested in organizational learning issues, and their similarity to problems in school learning. Through continuing partnership with Rutgers and in his work with other corporate clients and consultants, Dr. Ramaswamy continues to refine his understanding of learning in organizations and to develop approaches for enhancing the growth, collection and dissemination of the large body of knowledge available in organizations, and for leveraging its strategic potential.
Time: 9:30 a.m. – Noon
Date: Wednesday, December 10, 2008
Place: AARP Brickfield Conference Center
Please use 611 E St. NW Entrance
Washington, DC 20049
Phone: 1-202-434-2277
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