Understanding Customer Needs to Increase Retention and Grow Your Certificants
In these fast changing times, understanding your members is critical to continuing as a relevant, viable entity.
Chicago Certification Networking Group Q2 Meeting
Thursday, June 10, 2010
Networking- 9:30AM CDT
Presentation-10:30 AM CDT
APICS The Association for Operations Management
8430 West Bryn Mawr Avenue
Suite 1000
Chicago, IL 60631
Did you attend? Evaluate this event now!
Couldn't attend? Watch the webinar replay here.
Understanding the values, needs and wants of potential applicants and current certificants is the key in retaining certificant and increasing test administrations. The major key to ensure you are taking the right, value-added actions towards this understanding is market research.
But there are so many ways to get and understand these values and needs – Survey, Interview or Discussion board? How do you decide which tool to use and how to use it to get the biggest bang for your buck and give you actionable information you can use to grow your pool of certificants? And once you have the research data, how do you interpret it to make sure your conclusions are valid?
Presentation benefits:
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No registration fee. RSVP required for your name badge and to gauge how much food to prepare.
About the Presenters
Leigh M. Stewart, MBA, PMP® - Consultant, Sutton Enterprises, Inc Leigh has nearly 30 years of experience in Marketing and New Product Development in the healthcare industry. Her passion is for understanding customers’ needs and translating those into successful product pipelines and portfolios. Her expertise in strategic planning, marketing, and product launches has resulted in profitable growth for Fortune 500 companies as well as start-up ventures.
Julie Manning, MM, PMP® - Consultant, Sutton Enterprises, Inc With over eighteen years of experience in Sales Management, Employee Development, Quality and Marketing, she brings an extensive background in project management and process improvement to the table. As a project manager, Julie puts teamwork first, valuing the contributions and skills of each individual she works with. She seeks to make an impact with each of her clients by facilitating the implementation of strategic change. She considers it a privilege to be able to re-energize firms by improving business operation and increasing efficiency. As part of the Sutton team, Julie has been able to use her skills and knowledge to bring value many organizations.This is not a session for sitting on your hands! If you have your own success story (or horror story), best practice or real-life example, please come ready to share, listen and contribute. Remember, we follow the two-foot rule: If you are not learning or contributing to the meeting, stand up and use your two feet to move out of the room, re-focus and come back re-energized and ready to become engaged again.
Did you attend? Evaluate this event now!
No registration fee. RSVP required for your name badge and to gauge how much food to prepare.
| Time: 9:30 a.m. – Noon
Place: APICS Corporate Offices 8430 W. Bryn Mawr Avenue Suite 1000 Chicago, IL 60631 (773) 867-1777 Directions: Renaissance Hotel Shuttle: Conveniently located next to the APICS corporate office, the Renaissance Chicago O’Hare Suites Hotel provides a complimentary shuttle for APICS visitors from O’Hare Airport. APICS visitors are eligible for complimentary shuttle service regardless of whether they stay at the Renaissance Chicago O’Hare Suites Hotel or not. The shuttle departs from O’Hare’s Bus/Shuttle Center, located on the ground level (Level 1 near elevator center 3) of the airport’s elevated parking garage. The shuttle runs every 20 minutes from 6:00 a.m. to 11:00 p.m., and every 30 minutes all other times. By Rail: Take the CTA’s Blue Line to the Cumberland Station. When you arrive at the Cumberland Station, take the stairs to the bridge and follow the signs that read, “South to Cumberland.” Cross over the expressway and go down the stairs to the street level. Look for the large sign on our building that reads, “8430.” For additional information, visit transitchicago.com or call 1-888-YOURCTA. From Downtown Chicago: Take I-90 W/I-94 West/Kennedy Expressway West. Continue to follow I-90 West/Kennedy Expressway West. Take exit 79A for Cumberland Ave/IL-171 South. Turn right at West Bryn Mawr Ave. Visitor Parking: There is ample above ground parking for your convenience in the Citicorp Plaza parking lot. Visitors are advised that the parking garage is reserved for employee parking only. |
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Webinar: If you cannot attend the meeting in person, there is now the option to RSVP for the online webinar. We are working with one of our members, Jim Brinton of Certification Management Services, to bring you CNG Webinar, which will cover the program portion of our morning quarterly meeting on June 10th. You need to RSVP for this webinar by clicking here and that takes you to a form that reserves a seat for you.
CNG Event Sponsor
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