Data Mining -- Finding Gold Among the Rocks
Wednesday June 17, 2009
EVALUATE NOW!
Think about this.
What do Sir Arthur Conan Doyle, Agatha Christie, Dashiell Hammett, P.D. James and YOU have in common?
All of you have poured over data and information continually with the goal of putting it all together into a great book that readers just couldn’t put down.
Data—feedback and all sorts of information—is the fuel that drives every aspect of certification programs. But, many certification experts simply don’t get everything out of their data that they could and should.
Not anymore. CNG has planned a “rich” conversation that will show you how your data can help you:
- Fill “all the seats” you have available with paying certification candidates. It’s all about the revenue.
- Build the perceived value of your certification, laying the groundwork for re-certifications and new certifications products. It means more customers and more revenue.
- Enhance the reputation and goodwill associated with your certification programs, making and keeping yours the preferred industry choice. Your competition no longer is your competition.
- Impact the reputation of your entire organization. Your organization’s industry influence grows.
Perspective on all of these issues will be coming from three fabulous sources—one of the leading experts in research, data analysis and application; many of your CNG friends who have volunteered to share their data success stories; and from everyone attending, since we’ve set aside ample time for all to share individual data stories and brainstorm solutions to nagging challenges.
Don’t even think about missing this CNG quarterly meeting. You’ll simply be “richer” for the experience.
Our featured speaker:
Kevin Whorton is principal of Whorton Marketing
& Research. He has worked with charitable organizations and associations on engagements ranging from industry and marketing research, database marketing and analytics, strategic planning and management consulting communications and marketing strategy.
Whorton has worked as head of direct response fundraising for Catholic Relief Services, head of marketing and research for The American Society of Health-System Pharmacists, director of member programs and founder of the NACDS Services Corporation for the National Association of Chain Drug Stores, director of market research for the National Association of Home Builders, and account supervisor at Marketing General Inc..
He has conducted more than 220 quantitative and qualitative research projects for 90 nonprofit clients including general and targeted needs assessments, compensation studies, public opinion polls, industry wide analyses, and product launch/market feasibility.
Whorton has served as vice chair of the Direct Marketing Association (DMA) Nonprofit Federation. He is the author of many articles for industry publications. and has served on the faculty of Loyola College's School of Communications.
He serves as current research committee member with the American Society of Association Executives (ASAE), and has served the ASAE as a member of the International Section Council, past APAC trustee, Marketing Section Council member, and vice chair of this group of 6,000 nonprofit marketers.
Evaluate Data Mining - Finding Gold Among the Rocks
Time: 9:30 a.m. – Noon
Date: Wednesday, June 17, 2009
Place: American Nurses Association
8515 Georgia Ave
Silver Spring, MD
20910-3492
Phone: 800-274-4262 or 301-628-5000 (in Washington, DC area)
Closest Metro: Silver Spring
CNG Event Co-Sponsors
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