Assessing Foreign Opportunities for Credentialling Programs - Without Breaking the Bank!
Certification Networking Group Quarterly Meeting
September 16, 2009
RSVP Now!
“Go global!” screams headline after headline in association literature and the general media. For many associations the decision to "go global" comes not as the result of deliberate planning but in response to a contact from a foreign organization or individual. An invitation arrives; leaders pack their bags and jump on the next plane overseas; they meet some nice, well-intentioned people; and the next thing you know the President announces that the association is now international!
Sometimes it works out, but oftentimes these forays of happenstance into international markets prove unfit for their existing members, their new foreign customers or the association.
Before venturing into foreign markets, associations need to conduct as careful and rigorous market analysis and deliberate country selection as any business would to be sure that their efforts are viable and sustainable. This is especially important for credentialing programs as most of these requests come from countries only beginning to open up politically and economically.
Fortunately, there are ways for associations to evaluate different country opportunities and identify viable markets and products without huge travel budgets to study each country in detail or risky pilot ventures.
Join us on September 16, 2009 to learn the process known as “CAGE Analysis.” Developed by Dr. Pankaj Ghemawat, professor of Global Strategy at the IESE Business School in Barcelona and the Harvard Business School, this process helps organizations to identify structural commonalities and differences in the political and economic environments of different markets to assure that products and services are responsive to local market conditions and structures.
Through case studies of actual associations, our guest speaker Richard O’Sullivan, will show participants how they can use CAGE analysis to
* Confidently determine whether or not their organizations should develop global, international, or export credentialing strategies,
* Identify the three or four prevailing market types for their credentials and the business strategies most effective for each
* Use business environment and government practices indices and measures to make the strategy responsive to changes in foreign markets.
At the end of the session through a hands-on Q&A Rick will help participants begin to develop the outline for their own CAGE analysis.
If you have ever considered expanding globally, this is one session you cannot afford to miss!
RSVP for Assessing Foreign Opportunities for Credentialling Programs
No registration fee. RSVP required for your name badge and to gauge how much food to prepare.
About the Presenter
Richard O’Sullivan is the principal and founder of Change Management Solutions, a three-year old international consulting firm dedicated to helping organizations identify, understand,and harness the forces of profound market, economic, and social change. An economist and business environment analyst with 30 years experience in the public, private, and civil society sectors, he has worked with associations and other nonprofit organizations in the U.S., European, and Asian, Middle Eastern, and African markets.
He is a well-established expert in the role and design of demand-driven and self-sustaining strategies to address social concerns. In 2006, he authored the chapter, “Sustainability – Civil Society as Agents of Change in the Collaborative Economy” in Professional Practices in Association Management, the required textbook for American Society of Association Executives (ASAE) professional certification. O’Sullivan also is an instructor at the Institute for Public-Private Partnerships, which trains and counsels governments worldwide on market-driven solutions to social issues. He has published several journal articles on the role and design of demand-driven and self-sustaining association strategies to address social concerns. He has spoken at several international association conferences. He was selected to be a keynote speaker at the opening session of the Global Association Congress in London, UK, this July.
From 2004 to 2006 he worked as a special technical advisor to the U.S. Department of State to assist post-communist governments in the Southeastern Europe to develop associations, public-private partnerships, and other civil society organizations needed to promote a free and competitive business environment.
Time: 9:30 a.m. – Noon
Date: Wednesday, September 16, 2008
Place: Grand Hyatt Hotel
1000 H Street, NW
Washington, DC 20001
Phone:
(202) 582-1234
CNG Event Sponsor
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