Online Communities That Build Certification Programs &
Increase Your Customer Base

Wednesday, December 5, 2007

RSVP Now!

Program presentations can be theoretical, right? Not this one.
Kevin Jerge isn’t just going to tell you what to do; he is going to show you.

Real-world examples with specific recommendations. Nothing theoretical. It doesn't get any better than this. You'll return to your office, way ahead of your peers.

Here are a few of the topics that will be covered in this presentation.

1. What Is All This Talk About Community? And what makes certification “the perfect storm” for online communities.
2. Each Community Has Its Own DNA The DNA in a community is established by and contributed by each and every member of the Organization.  CNG’s base DNA was initially established by the first members from this field that met for brown bag lunches airing problems and seeking advice for challenges they were facing.  These challenges are still many of the same that you face today - Industry Challenges, Organizational Challenges, Program Challenges and most importantly personal and career challenges.Your DNA has naturally evolved over the years as Certification Opportunities have grown and the base of people around Certification has grown also.
3. Within Each Community there are Sub-Communities.  What are they for certification organizations?
4. Specific Ways The Certification Community Interacts Today
5. What Are the Major Issues Facing the Certification Community?  Featuring  highlights of the seven major issues identified at the September 19th meeting, such as “Finding and Understanding Best Practices,” and “Personal Growth and Fulfillment in Certification.”
6. People's Web Habits Have Changed and What This Means for Your Certification. Google is a verb. People want to have content pushed to them continually when they want it and how they want it.Social Networks are thriving - providing a representative experience that users of the Internet have longed for - True Interaction-Participation and Collaboration.
7. Using Community Advantages to Fuel Fast Growth for CNG. Kevin will take the entire group at the meeting through specific questions about what is important to certification professionals and how best to facilitate the discussion that is already happening, plus  cull the ideas and topics that are most important to the group?

This marketing expertise presentation will show you

How users interact with content
How personality traits influence online behavior
How to deliver relevance every time a visitor clicks a link
How to recognize and optimize the key decision points
How to capture and hold the attention of your audience
How to design for conversion
How to clarify objectives and measure results
How to engage your visitors
How to lay out information so visitors absorb it
How to craft persuasive experiences
How to put proven strategies to work for you
How search engines work and why they do what they do

Who is Kevin Jerge?

In his current role with ThePort Network, Inc., Kevin provides leadership in creating customer relationships for the company.  Kevin is a member of ASAE having held positions on the marketing innovation and technology committees.  Kevin is best known for his accomplishments in  positioning Social Media and Community building strategies for new markets with a focus in the Association and Not-For-Profit organizations.

  

Kevin has 20 years in marketing and customer development experience leading efforts with several companies ranging from companies like Paychex, Inc. to Internet start-ups including Synacor, Inc., formerly Chek.com.  Kevin was mentored by Tom Golisano, former CEO and current chairman of Paychex, Inc. and has used that experience to align himself with some of the most innovative companies and projects over the years.

Kevin has directly managed business development efforts with major accounts listing AT&T, Federal Express, MCI WorldCom, JP Morgan Chase, Dun&Bradstreet and the USPS as his clients.  These efforts have cut across several industries and these experiences have provided Kevin with a well-rounded perspective on the key elements that are necessary for new product, program and project success.

Time: 9:30 a.m. – Noon 
Date: Wednesday, December 5, 2007
Place: AARP Conference Center, 601 E Street, N.W., Washington, DC
Closest MetroRail Station: Gallery Place/Chinatown
Parking: Look for public parking garages in the vicinity

Co-sponsors:  Pearson VUE, Professional Testing and the Certification Network Group

RSVP REQUIRED (No Walk-Ins) by Friday, November 30

On Wednesday, Dec. 5th  proceed to security desk at AARP for meeting badge
and  CNG escort to conference room.